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Press Release Information
For Press Marketing Directories (Where to Send a Press Release), click [HERE]
Does the thought of writing a press release make you cringe? Fear no more! After you have read this article, your press releases will flow from your fingertips... well, maybe not, but you will have learned the basics of writing a standard press release.
Let us begin by reviewing what a press release is. By definition a press release is simply a statement prepared for distribution to the media. The purpose of a press release is to give journalists information that is useful, accurate and interesting. Get it? Useful, accurate and interesting, it is that easy.
Press releases are in all actuality 'cookie cutter'. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format. Journalist receive so many press releases a day, they have set standards and expectations that you must conform to just to have your release read, let alone published. If your press release is printed 'as is', without changing even one word, then you know you have conformed to the journalistic standards of that particular medium. "Write on", you're doing a great job!
Press releases should be printed on a company letterhead. You can download a free template if you wish to use ours. (see below). If you use your name, adding a company logo is essential. Contact us if you require assistance. Your or our company's name, and your web address, location address and phone number should be printed clearly at the top of the page. PRESS RELEASE should be spelled out in all CAPS and centred in bold. The press release contact person's name should be underneath the wording and all contact numbers printed clearly underneath. If the press release is for IMMEDIATE RELEASE, say so, on the left margin or centred directly above the title in all caps.
The next essential component of the press release is the Headline or Title. It should be centred, and in bold. The heading of the press release should capture the journalist. The title of the press release should be short and snappy, and hopefully grabbing the attention of the journalist and impressing them enough to read on.
You are now ready for the useful, accurate and interesting BODY of the press release. The body of the press release begins with the date and city for which the press release is originated. The body of the press release is very basic; who, what, where, when and why. The first paragraph of the press release should contain in brief detail what the press release is about. The second paragraph explains, in detail: who cares; why you should care; where one can find it; when it will happen. Also, included in the second 'informative' paragraph is generally a quote that gives the release a personal touch. Touchy-feelies go a long way with journalists. Press releases and news stories are boring to journalists without a 'human interest'. The third and generally final paragraph is a summation of the release and further information on your company with the company contact information clearly spelled out.
The content of the press release, beginning with the date and city of origin, should be typed in a clear, basic font (Times New Roman, Arial, etc.) and double-spaced. If your press release exceeds one page, the second page should indicate ' Page Two' in the upper right hand corner. Journalistic standards have set basic parameters to define the end of a press release: ###. Three # symbols, centred directly underneath the last line of the release indicate the end of a press release.
The next time you are tasked with writing a press release for your publication, have no fear, the basic rules are clear: useful, accurate and interesting information portrayed within the set journalistic guidelines.
Good luck! Write on!
Press Release Checklist
Hopefully, once you have really considered the above, your marketing affect will be noticeable. Good Luck!
Adapted from a checklist by Luan Aten, Marketing Director ofCityScape Communications
Courtesy of www.lunareclipse.net
Preparing a Press Release
--Courtesy of www.press-release-writing.com
A free Press Release Template
If you have a book published by us and want to use our free Press Release Template, it can be downloaded [HERE] (pdf 118k) (NOTE: You may need to save the form to your computer first (Right-click and choose Save Target As... ) as some of the following mentioned utility features may not work from within certain browsers such as Internet Explorer® or Netscape Navigator®)
IMPORTANT:To use the Press Release Template form, type your release with a word processor first, spell-check it, and then paste it into the body of the form. The opening needs to clearly state in a single sentence what the remainder of the release is about. The body is to contain detail of progressively less importance. If an editor cuts of the end off the article (truncation) then the remainder should still be relevant. Remember to finish with the three #'s.
The form also has built into it some Hidden Utilitiesand requires Acrobat Reader Version 4 or later.