Colour

Significance Don't copy this page!!!

Red

Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.

Yellow

Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard. Don't copy this page!!!

Blue

Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant. Don't copy this page!!!

Orange

Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention. Don't copy this page!!!

Green

Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune. Don't copy this page!!!

Purple

Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Don't copy this page!!!

Gray

Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Don't copy this page!!!

Brown

Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort. Don't copy this page!!!

White

Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.

Black

Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).

Colour

Cultural Significance

Red

China - symbol of celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
India - colour of purity (used in wedding outfits).
Hindu - passion, lust, love, blood, crime (spilt blood),
United States - Christmas colour when combined with green, Valentines Day when combined with pink, indicates stop (danger) at traffic lights.
Eastern cultures - signifies joy when combined with white.

Yellow

Asia - sacred, imperial.
Western cultures - joy, happiness. Don't copy this page!!!

Blue

China - associated with immortality.
Colombia - associated with soap. Don't copy this page!!!
Hindus - the color of Krishna.
Jews - holiness.
Middle East - protective color.
* Note: Blue is often considered to be the safest global color.

Orange

North India (sadhus) - absolute purity, spirituality, and commitment to the Deity.
United States - inexpensive goods, Halloween (with black).
Hindu - understanding, warmth, tribal or family love, spiritual commitment.
Indoindian - strength, blood, love, bridal (or marriage) prosperity.
Hare Krishna (worshippers of the Vishnu incarnation Krishna) - love, innocence, worship, respect.
Ireland - religious significance (Protestant). Don't copy this page!!!

Green

China - studies indicate this is not a good color choice for packaging, green hats mean a man's wife is cheating on him.
France - studies indicate this is not a good color choice for packaging.
India - the colour of Islam.
Ireland - religious significance (Catholic).
Some tropical countries - associated with danger
United States, Australasia, etc - indicates go (safe) at traffic lights, environmental awareness, St. Patrick's Day, Christmas colour (red and green). Don't copy this page!!!

Purple

Western cultures - royalty. Don't copy this page!!!

Gray

Brown

Colombia - discourages sales. Don't copy this page!!!

White

Eastern cultures - mourning, death.
Japan - white carnations signify death.
United States, Australasia - purity (used in weddings - It has been facetiously said that "the bride wears white for purity and yet the groom wears black"). Don't copy this page!!!

Black

Western cultures - mourning, death.

Saffron

Hindu - sacred color. (orangish peach color)

Pastels

Korea - trust.
United States, Australasia - spring, Easter; pale blue (baby blue) stands for an infant boy; pale pink stands for an infant girl.